[ Founder & CEO — Atypia · Kalibra · Hypsen ]

I'm Ray. I build
AI companiesFounder & CEO of Atypia (custom AI development), Kalibra (AI-powered real estate ERP) and Hypsen (AI-powered corporate training). Building AI companies for international markets.

Mérida · MX ✳

How I
got here —

Building from [ 2024 ]

I spent close to two decades helping companies and their people make better decisions — as a consultant, trainer and coach across Latin America. When AI became something you could actually build with, I stopped advising from the outside and started building from the inside. Now I run three AI companies and document the process in public.

Read the full story →
Ray Marfil / Founder / CEO

What I'm building

2026 / Build

Ray Marfil is a tech founder and CEO. He is the founder of Atypia, an AI company building custom AI solutions for businesses; Kalibra, an AI-powered ERP for the real estate industry; and Hypsen, an AI-powered corporate training platform.

Looking to build an AI solution for your business? That's Atypia →
[ The build log ]

The decision of the week, told in full.

The written side of the documentary: the decision of the week, told in full — the context, the options I discarded, the call I made, and how it turned out. What the videos show in 60 seconds, these tell whole.

Read the build log →
[ How I document ]
01
Real decisions, told whole.

Context, the options I discarded, the call I made, and how it turned out — not just the win.

02
Numbers I can back up.

If a metric can't be verified, it doesn't get published. Credibility is the whole asset.

The team gets the
credit.
I sign the
mistakes.
[ Get in touch ]

Let's build together

For anything about my companies' services, go straight to Atypia. For everything else: email me, or DM me on LinkedIn.